A method and system for providing services for wireless data calls includes monitoring a wireless data call for a predefined event associated with a service for the wireless data call. The service is initiated for the wireless data call in response to detecting the predefined event for the data call. The predefined event may comprise a uniform resource locator (URL) match or change, excess use of transmission or time resources, a location change of a mobile device for the wireless data call, a network event, or a combination of any or all suitable events.